E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience.
In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
1. Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business.
2. Sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
When it comes to email marketing there are do’s and don’t that you must factor in to get maximum out conversion, our Miami Email Marketing optimization team can take your existing campaign to the next level in conversion. Maybe you have never used email marketing, if that’s the case one of our experts will explain the benefits and networking abilities that turn day to day contacts into sales and revenue down the road. Maybe your business has been using email marketing for quite some time now, let us show you how we can take your campaign to the next lever in increased conversion results with our email optimization techniques.
We combine creative and strategic thought to your email marketing campaign which results in an eye appealing design and clarity of your message with control over consumer anxiety. This process is called email optimization. Email optimization can show you increased conversion ratios that can result in a large number of sales.