One of the easiest ways to build your online social media campaign is by developing a steady fan base and keeping fans engaged. This can be a vital part of a small business's social media campaign.

Managing a fan page is done by thousands of businesses, creating a fan page is a tremendous opportunity for any company. However, not all of them know what to do with them. Here are some simple steps to creating a steady flow of fans.

• Know who our target is and trigger debates. Everyone has something to say and want to be heard. In doing so you’re generating participation and leading more people to your page.
• Ask your fans for feed back. You might be surprised at the results; people might have a great idea to help enhance our business that you or your team might have over looked.
• Keep your page updated with new content, videos, blogs and pictures. You’re creating eye candy for your fans creating more traffic to your page.
• To really get people involved you can create a contest or a giveaway. You will have people actively participating and you’re creating brand awareness.