It would be nice to think that a good website will attract visitors on its own merits but the Internet world does not work that way.
No, unfortunately before your web design can blow the minds of web browsers world wide you need to beat the competition and jump up front. This is why we value SEO so much. When any business invests in a website their plan is not to end up being buried into the depths of Goooooooogle’s o’s.
Most people who are new to the idea of Internet marketing may think that if they build it-the site- then they-web lurkers- will come. But this isn’t what happens. On the Internet good things don’t stand out on their own, remember, the Internet is a big system and unlike humans, systems don’t have that great judgment of character. Laboring over graphics and precise button positioning does not necessarily promise a spot in the limelight. You have to tell the search engine that you’re worth looking at. The robots that scan the web for what they want to show us are very picky with what they use to classify your web site. The more the robot finds to classify you the larger your site will seem on its priority list.
SEO is the handshake between the searching robots and your website. When the robot finds your page amongst all the tens of thousands and likes you, well you’re onto something. SEO is like the babysitter to the friendship between the search engine robots and your new online marketing tool! SEO matters because it’s what makes you stand out from all the others. Sweet Deal! Since these robots have no eyes, SEO tactics are full force in keeping these robots interested. No visual ability, means no matter how pretty everything is to the consumer you want to see it, there will be no chance of eyes meeting your web page unless the content is peaking the robots interest.
Think of the search engines seekers as lazy hunters, they want to be provided with the most possible and prioritize that way. SEO is key to a great -well known- website.
